Weaving A Successful Web Site ©
A fact filled four hour session covering everything the salesperson or broker needs to know about developing a web site that will produce tangible sales results.
This program will cover the basics of design, layout and content, and will then explore the inner secrets of site creation and promotion.
Participants will not learn how to write HTML. Instead, they will be armed with practical information necessary to make informed decisions on interviewing and hiring a developer; and then taking the appropriate steps that will lead to the production and implementation of a successful web site.
Topics Covered:
- Identifying realistic goals for web site
- Choosing from the three categories of sites
- Projecting costs for web site development
- Assembling useful and appropriate content for your goals
- How to find and evaluate Internet Service Providers (ISP)
- Creating a logical and useful web interface
- Design and graphical considerations
- Methods to improve transmission speed and efficiency
- Successful strategies for web site promotion
- How to generate sales leads on-line
- Avoiding common mistakes and time traps
- Planning for future site maintenance
- Integrating your web site into everyday business
- Protecting your investment
- Interviewing and hiring a web developer
- The 9 most significant design consideration that lead to successful lead generation
Keep in mind, that NAR's own research division has discovered that of those agents in our industry who are currently producing 3 million in volume or 30 transaction per year:
- 94% are computerized,
- 49% use the Internet,
- 63% either have a homepage, or plan to within the next six months!
If it is within your organization's goals to help your associates successfully move into the future of business, then this comprehensive program is a must! This seminar is guaranteed to provide the student with real world knowledge that exceeds that of many of the newcomers to the web development industry. As the creator of an Ired.com  real estate site himself, Stephen knows of what he speaks!
Parts of this seminar are reflected in my articles:
Weaving A Successful Web Site
Lead-Losing Web Site Mistakes
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