E-mail is by far the most effective communications and prospecting tool to come along in decades - if you know how to use it! If you think about it, you realize that e-mail is the telephone, facsimile, pager and Federal Express of the future - all rolled into one technology!

Unfortunately, just having e-mail is no guarantee of making money with it! Like any other tool, it’s the user’s skills that makes all of the difference.

This seminar is based on my article of the same title, (published by numerous REALTOR Associations) and has now grown beyond the original twelve steps. The participants will be guided through understanding the most effective e-mail options, programs and skills necessary to make this a truly indispensable sales tool!

Topics Covered

• Choosing and using effective e-mail program
• How to managing incoming and outgoing communications
• Implementing effective customer follow up via e-mail
• Creating and sending attachments - including MLS searches over the Internet
• Choosing a provider and obtaining a permanent e-mail address
• E-mail marketing through the Internet
• Understanding and using proper "Netiquette"
• Strategies for using e-mail as a tool for lead generation
• Increasing referrals through your sphere of influence
• The 15 skills that will increase your sales using e-mail

After attending this presentation, any of your associates that still don’t have e-mail will want to get it, now! Additionally, your agents who currently have e-mail, but are not making money with it, will start to do so - almost immediately!

Parts of this seminar are reflected in my article:
Proven Steps To Effective Email
Auto-responders - Pros & Pitfall
Grammar & Etiquette Online